{"id":1723,"date":"2026-10-12T20:50:35","date_gmt":"2026-10-12T20:50:35","guid":{"rendered":"https:\/\/paloalto.com.br\/staging\/?page_id=1723"},"modified":"2026-10-13T09:07:58","modified_gmt":"2026-10-13T12:07:58","slug":"casos","status":"publish","type":"page","link":"https:\/\/paloalto.com.br\/staging\/casos\/","title":{"rendered":"Casos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1723\" class=\"elementor elementor-1723\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f155cb e-con-full e-flex e-con e-parent\" data-id=\"2f155cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef33b4 elementor-widget elementor-widget-html\" data-id=\"4ef33b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>@media (max-width:900px){.pa-caso-grid{grid-template-columns:1fr!important;gap:48px!important}.pa-caso-grid img{position:static!important}#pa-casos article,#pa-casos header,#pa-casos .pa-cta{padding-left:24px!important;padding-right:24px!important}}<\/style>\n<div id=\"pa-casos\">\n<header style=\"max-width:1312px;margin:0 auto;padding:128px 64px 112px;box-sizing:border-box;text-align:center;display:flex;flex-direction:column;align-items:center\">\n<p style=\"margin:0 0 20px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Casos<\/p>\n<h1 style=\"margin:0 0 28px;max-width:860px;font:400 clamp(40px,5vw,72px)\/1.08 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">Marcas que defendemos at\u00e9 a \u00faltima decis\u00e3o.<\/h1>\n<p style=\"margin:0 0 24px;max-width:620px;font:400 19px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Processos reais, publicados pelo INPI. Mostramos o caminho de cada marca do pedido at\u00e9 hoje.<\/p>\n<p style=\"margin:0;font:400 13px\/1.5 'Work Sans',sans-serif;color:#6B7B7E\">Nomes, marcas e partes foram omitidos para preservar o sigilo dos clientes.<\/p>\n<\/header>\n<article id=\"caso-03\" style=\"scroll-margin-top:140px;max-width:1312px;margin:0 auto;padding:0 64px 0;box-sizing:border-box\">\n<div class=\"pa-caso-grid\" style=\"display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:96px;align-items:start;\">\n<img decoding=\"async\" src=\"..\/wp-content\/uploads\/2026\/10\/caso-03-1.png\" alt=\"Ficha do processo no INPI com dados omitidos\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;aspect-ratio:4\/5;object-fit:cover;border-radius:4px;background:#EEF3F2;position:sticky;top:140px\">\n<div>\n<p style=\"margin:0 0 20px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">01 \u00b7 Com\u00e9rcio de produtos naturais<\/p>\n<h2 style=\"margin:0 0 28px;font:400 clamp(32px,3.4vw,48px)\/1.12 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">Registro concedido, nulidade pedida<\/h2>\n<p style=\"margin:0 0 56px;font:400 19px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Seis meses ap\u00f3s a concess\u00e3o, uma empresa de grande porte pediu a nulidade do registro. Defendemos a marca no INPI por dois anos, e a concess\u00e3o foi mantida.<\/p>\n<ol style=\"list-style:none;margin:0;padding:0;border-top:1px solid #C9D3D2\">\n<li style=\"display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding:28px 0;border-bottom:1px solid #C9D3D2\"><span style=\"display:flex;flex-direction:column;gap:6px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Proteja<span style=\"font:400 14px\/1.4 'Work Sans',sans-serif;letter-spacing:0;text-transform:none;color:#6B7B7E\">16 meses<\/span><\/span><span style=\"display:flex;flex-direction:column;gap:8px\"><span style=\"font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A\">Do pedido ao registro<\/span><span style=\"font:400 16px\/1.65 'Work Sans',sans-serif;color:#4A5A5E\">Publicado sem oposi\u00e7\u00e3o, o pedido \u00e9 deferido e o registro concedido.<\/span><\/span><\/li>\n<li style=\"display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding:28px 0;border-bottom:1px solid #C9D3D2\"><span style=\"display:flex;flex-direction:column;gap:6px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Defenda<span style=\"font:400 14px\/1.4 'Work Sans',sans-serif;letter-spacing:0;text-transform:none;color:#6B7B7E\">2 anos<\/span><\/span><span style=\"display:flex;flex-direction:column;gap:8px\"><span style=\"font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A\">Uma grande empresa pede a nulidade<\/span><span style=\"font:400 16px\/1.65 'Work Sans',sans-serif;color:#4A5A5E\">Seis meses ap\u00f3s a concess\u00e3o, o registro \u00e9 contestado. Assumimos a defesa no processo administrativo.<\/span><\/span><\/li>\n<li style=\"display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding:28px 0;border-bottom:1px solid #C9D3D2\"><span style=\"display:flex;flex-direction:column;gap:6px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Escale<\/span><span style=\"display:flex;flex-direction:column;gap:8px\"><span style=\"font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A\">A concess\u00e3o \u00e9 mantida<\/span><span style=\"font:400 16px\/1.65 'Work Sans',sans-serif;color:#4A5A5E\">O INPI rejeita a nulidade. A marca segue registrada e livre para crescer.<\/span><\/span><\/li>\n<\/ol>\n<p style=\"margin:56px 0 0;font:400 26px\/1.4 Montserrat,sans-serif;color:#10333A\">A concess\u00e3o abre um per\u00edodo em que o registro ainda pode ser contestado. \u00c9 a\u00ed que a marca mais precisa de acompanhamento.<\/p>\n<\/div><\/div><\/article>\n<article id=\"caso-04\" style=\"scroll-margin-top:140px;max-width:1312px;margin:0 auto;padding:128px 64px 0;box-sizing:border-box\">\n<div class=\"pa-caso-grid\" style=\"display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:96px;align-items:start;padding-top:128px;border-top:1px solid #DFE6E5\">\n<img decoding=\"async\" src=\"..\/wp-content\/uploads\/2026\/10\/caso-04.png\" alt=\"Ficha do processo no INPI com dados omitidos\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;aspect-ratio:4\/5;object-fit:cover;border-radius:4px;background:#EEF3F2;position:sticky;top:140px\">\n<div>\n<p style=\"margin:0 0 20px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">02 \u00b7 Varejo farmac\u00eautico<\/p>\n<h2 style=\"margin:0 0 28px;font:400 clamp(32px,3.4vw,48px)\/1.12 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">Duas oposi\u00e7\u00f5es, duas nulidades<\/h2>\n<p style=\"margin:0 0 56px;font:400 19px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">O pedido enfrentou duas oposi\u00e7\u00f5es antes do registro e, depois de concedido, dois pedidos de nulidade de empresas do setor farmac\u00eautico. Os dois foram rejeitados pelo INPI.<\/p>\n<ol style=\"list-style:none;margin:0;padding:0;border-top:1px solid #C9D3D2\">\n<li style=\"display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding:28px 0;border-bottom:1px solid #C9D3D2\"><span style=\"display:flex;flex-direction:column;gap:6px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Proteja<span style=\"font:400 14px\/1.4 'Work Sans',sans-serif;letter-spacing:0;text-transform:none;color:#6B7B7E\">14 meses<\/span><\/span><span style=\"display:flex;flex-direction:column;gap:8px\"><span style=\"font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A\">Duas oposi\u00e7\u00f5es antes do registro<\/span><span style=\"font:400 16px\/1.65 'Work Sans',sans-serif;color:#4A5A5E\">O pedido \u00e9 contestado por dois opoentes e, mesmo assim, \u00e9 deferido e concedido.<\/span><\/span><\/li>\n<li style=\"display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding:28px 0;border-bottom:1px solid #C9D3D2\"><span style=\"display:flex;flex-direction:column;gap:6px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Defenda<span style=\"font:400 14px\/1.4 'Work Sans',sans-serif;letter-spacing:0;text-transform:none;color:#6B7B7E\">43 meses<\/span><\/span><span style=\"display:flex;flex-direction:column;gap:8px\"><span style=\"font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A\">Duas empresas pedem a nulidade<\/span><span style=\"font:400 16px\/1.65 'Work Sans',sans-serif;color:#4A5A5E\">Em poucos meses, duas empresas do setor farmac\u00eautico contestam o registro. Defendemos a marca nos dois processos.<\/span><\/span><\/li>\n<li style=\"display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding:28px 0;border-bottom:1px solid #C9D3D2\"><span style=\"display:flex;flex-direction:column;gap:6px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Escale<\/span><span style=\"display:flex;flex-direction:column;gap:8px\"><span style=\"font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A\">As duas nulidades s\u00e3o rejeitadas<\/span><span style=\"font:400 16px\/1.65 'Work Sans',sans-serif;color:#4A5A5E\">O INPI mant\u00e9m a concess\u00e3o nos dois casos. A marca segue registrada.<\/span><\/span><\/li>\n<\/ol>\n<p style=\"margin:56px 0 0;font:400 26px\/1.4 Montserrat,sans-serif;color:#10333A\">Marcas em setores disputados atraem contesta\u00e7\u00f5es em s\u00e9rie. Cada uma exige resposta no prazo, at\u00e9 a \u00faltima decis\u00e3o.<\/p>\n<\/div><\/div><\/article>\n<article id=\"caso-05\" style=\"scroll-margin-top:140px;max-width:1312px;margin:0 auto;padding:128px 64px 0;box-sizing:border-box\">\n<div class=\"pa-caso-grid\" style=\"display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:96px;align-items:start;padding-top:128px;border-top:1px solid #DFE6E5\">\n<img decoding=\"async\" src=\"..\/wp-content\/uploads\/2026\/10\/caso-05-ncl28.png\" alt=\"Ficha do processo no INPI com dados omitidos\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;aspect-ratio:4\/5;object-fit:cover;border-radius:4px;background:#EEF3F2;position:sticky;top:140px\">\n<div>\n<p style=\"margin:0 0 20px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">03 \u00b7 Brinquedos<\/p>\n<h2 style=\"margin:0 0 28px;font:400 clamp(32px,3.4vw,48px)\/1.12 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">Rec\u00e9m-registrada, j\u00e1 contestada<\/h2>\n<p style=\"margin:0 0 56px;font:400 19px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">O titular nos procurou \u00e0s v\u00e9speras da concess\u00e3o. Meses depois, uma ind\u00fastria de tintas pediu a nulidade do registro. Defendemos a marca por mais de dois anos, e a concess\u00e3o foi mantida.<\/p>\n<ol style=\"list-style:none;margin:0;padding:0;border-top:1px solid #C9D3D2\">\n<li style=\"display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding:28px 0;border-bottom:1px solid #C9D3D2\"><span style=\"display:flex;flex-direction:column;gap:6px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Proteja<span style=\"font:400 14px\/1.4 'Work Sans',sans-serif;letter-spacing:0;text-transform:none;color:#6B7B7E\">14 meses<\/span><\/span><span style=\"display:flex;flex-direction:column;gap:8px\"><span style=\"font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A\">Do pedido ao registro<\/span><span style=\"font:400 16px\/1.65 'Work Sans',sans-serif;color:#4A5A5E\">O pedido \u00e9 publicado, deferido e concedido. \u00c0s v\u00e9speras da concess\u00e3o, o titular passa o processo para a Palo Alto.<\/span><\/span><\/li>\n<li style=\"display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding:28px 0;border-bottom:1px solid #C9D3D2\"><span style=\"display:flex;flex-direction:column;gap:6px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Defenda<span style=\"font:400 14px\/1.4 'Work Sans',sans-serif;letter-spacing:0;text-transform:none;color:#6B7B7E\">31 meses<\/span><\/span><span style=\"display:flex;flex-direction:column;gap:8px\"><span style=\"font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A\">Uma ind\u00fastria pede a nulidade<\/span><span style=\"font:400 16px\/1.65 'Work Sans',sans-serif;color:#4A5A5E\">Oito meses ap\u00f3s a concess\u00e3o, uma ind\u00fastria de tintas contesta o registro. Assumimos a defesa.<\/span><\/span><\/li>\n<li style=\"display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding:28px 0;border-bottom:1px solid #C9D3D2\"><span style=\"display:flex;flex-direction:column;gap:6px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Escale<\/span><span style=\"display:flex;flex-direction:column;gap:8px\"><span style=\"font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A\">A concess\u00e3o \u00e9 mantida<\/span><span style=\"font:400 16px\/1.65 'Work Sans',sans-serif;color:#4A5A5E\">O INPI rejeita a nulidade. A marca segue registrada.<\/span><\/span><\/li>\n<\/ol>\n<p style=\"margin:56px 0 0;font:400 26px\/1.4 Montserrat,sans-serif;color:#10333A\">Os primeiros anos ap\u00f3s o registro s\u00e3o os mais expostos. Ter um procurador desde a concess\u00e3o faz diferen\u00e7a quando a contesta\u00e7\u00e3o chega.<\/p>\n<\/div><\/div><\/article>\n<section class=\"pa-cta\" style=\"max-width:1312px;margin:160px auto 0;padding:96px 64px;box-sizing:border-box;border-top:1px solid #DFE6E5;text-align:center;display:flex;flex-direction:column;align-items:center;gap:28px\">\n<h2 style=\"margin:0;max-width:720px;font:400 clamp(32px,3.4vw,52px)\/1.12 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">Sua marca est\u00e1 sendo contestada?<\/h2>\n<p style=\"margin:0;max-width:560px;font:400 19px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Conte o que aconteceu. Um especialista responde em at\u00e9 1 dia \u00fatil.<\/p>\n<a href=\"..\/contato\/\" class=\"pa-link\" style=\"display:inline-flex;align-items:center;gap:16px\">Falar com um especialista <span aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Casos Marcas que defendemos at\u00e9 a \u00faltima decis\u00e3o. Processos reais, publicados pelo INPI. Mostramos o caminho de cada marca do pedido at\u00e9 hoje. Nomes, marcas e partes foram omitidos para preservar o sigilo dos clientes. 01 \u00b7 Com\u00e9rcio de produtos naturais Registro concedido, nulidade pedida Seis meses ap\u00f3s a concess\u00e3o, uma empresa de grande porte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1723","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casos reais de defesa de marcas no INPI | Palo Alto PI<\/title>\n<meta name=\"description\" content=\"Processos reais publicados pelo INPI: oposi\u00e7\u00f5es e pedidos de nulidade em que defendemos a marca at\u00e9 a \u00faltima decis\u00e3o.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, 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