{"id":1739,"date":"2026-10-12T22:01:10","date_gmt":"2026-10-12T22:01:10","guid":{"rendered":"https:\/\/paloalto.com.br\/staging\/?page_id=1739"},"modified":"2026-10-13T18:45:58","modified_gmt":"2026-10-13T21:45:58","slug":"atuacao","status":"publish","type":"page","link":"https:\/\/paloalto.com.br\/staging\/atuacao\/","title":{"rendered":"Atua\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1739\" class=\"elementor elementor-1739\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba1d27 e-con-full e-flex e-con e-parent\" data-id=\"9ba1d27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533812e elementor-widget elementor-widget-html\" data-id=\"533812e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>@media (max-width:900px){#pa-atuacao .pa-row{grid-template-columns:1fr!important;gap:16px!important}#pa-atuacao header,#pa-atuacao .pa-list{padding-left:24px!important;padding-right:24px!important}#pa-atuacao h1{font-size:40px!important}#pa-atuacao .pa-caso{grid-template-columns:1fr!important;gap:40px!important;padding:80px 24px!important}#pa-atuacao .pa-cta{padding:80px 24px!important;align-items:flex-start!important}#pa-atuacao .pa-panel{grid-template-columns:1fr!important;gap:48px!important;padding:64px 24px!important}}<\/style>\n<div id=\"pa-atuacao\">\n<header style=\"max-width:1312px;margin:0 auto;padding:128px 64px 96px;box-sizing:border-box;display:flex;flex-direction:column;align-items:center;text-align:center;gap:28px\">\n<span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Atua\u00e7\u00e3o<\/span>\n<h1 style=\"margin:0;max-width:900px;font:400 clamp(44px,5.6vw,80px)\/1.08 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">Da primeira an\u00e1lise \u00e0 \u00faltima inst\u00e2ncia.<\/h1>\n<div class=\"pa-tabs\" role=\"tablist\" style=\"display:flex;flex-wrap:wrap;justify-content:center;gap:40px;margin-top:24px\"><button type=\"button\" role=\"tab\" aria-selected=\"true\" onclick=\"paArea(0)\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#10333A;border-bottom:1px solid #0B6F6A\">Marcas<\/button><button type=\"button\" role=\"tab\" aria-selected=\"false\" onclick=\"paArea(1)\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E;border-bottom:1px solid transparent\">Patentes &bull; Desenho Industrial<\/button><button type=\"button\" role=\"tab\" aria-selected=\"false\" onclick=\"paArea(2)\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E;border-bottom:1px solid transparent\">Direito autoral<\/button><button type=\"button\" role=\"tab\" aria-selected=\"false\" onclick=\"paArea(3)\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E;border-bottom:1px solid transparent\">Disputas de dom\u00ednio<\/button><button type=\"button\" role=\"tab\" aria-selected=\"false\" onclick=\"paArea(4)\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E;border-bottom:1px solid transparent\">Contencioso<\/button><\/div>\n<\/header>\n<div style=\"background:#EEF3F2\"><div class=\"pa-panel\" style=\"max-width:1312px;margin:0 auto;padding:96px 64px;box-sizing:border-box;display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:96px;align-items:start\"><div style=\"display:flex;flex-direction:column;gap:24px\"><span id=\"pa-ar-n\" style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">01 \u00b7 \u00c1rea<\/span><h2 id=\"pa-ar-t\" style=\"margin:0;font:400 clamp(40px,4.4vw,64px)\/1.08 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">Marcas<\/h2><p id=\"pa-ar-d\" style=\"margin:0;max-width:480px;font:400 19px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Nome, logo e identidade do seu neg\u00f3cio, protegidos no INPI.<\/p><div style=\"margin-top:8px\"><a href=\"\/staging\/consulta\/\" class=\"pa-btn\">Consultar<\/a><\/div><\/div><div style=\"display:flex;flex-direction:column;gap:20px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E\">O que est\u00e1 inclu\u00eddo<\/span><ul id=\"pa-ar-i\" style=\"list-style:none;margin:0;padding:0;border-top:1px solid #DFE6E5\"><\/ul><\/div><\/div><\/div>\n<section id=\"pa-ar-caso\" class=\"pa-caso\" style=\"max-width:1312px;margin:0 auto;padding:128px 64px;box-sizing:border-box;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:96px;align-items:center\"><a href=\"\/staging\/casos\/\" style=\"display:block;border:1px solid #DFE6E5;background:#fff\"><img decoding=\"async\" src=\"\/staging\/wp-content\/uploads\/2026\/10\/caso-04.png\" alt=\"Ficha do processo no INPI: duas oposi\u00e7\u00f5es, dois pedidos de nulidade e, ap\u00f3s 43 meses de defesa, concess\u00e3o mantida.\" style=\"display:block;width:100%;height:auto\"><\/a><div style=\"display:flex;flex-direction:column;gap:24px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Um caso de marcas \u00b7 Varejo farmac\u00eautico<\/span><h2 style=\"margin:0;font:400 clamp(32px,3.4vw,48px)\/1.12 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">Duas oposi\u00e7\u00f5es, duas nulidades.<\/h2><p style=\"margin:0;max-width:480px;font:400 17px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">O pedido enfrentou duas oposi\u00e7\u00f5es antes do registro e, depois de concedido, dois pedidos de nulidade. Os dois foram rejeitados pelo INPI.<\/p><div><a href=\"\/staging\/casos\/\" class=\"pa-link\" style=\"display:inline-flex;align-items:center;gap:16px\">Ler o caso <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/div><\/section><section style=\"background:#10333A\"><div class=\"pa-cta\" style=\"max-width:1312px;margin:0 auto;padding:112px 64px;box-sizing:border-box;display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:48px\"><div style=\"display:flex;flex-direction:column;gap:20px;max-width:640px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#7FC9C3\">Primeiro passo<\/span><h2 style=\"margin:0;font:400 clamp(32px,3.6vw,52px)\/1.1 Montserrat,sans-serif;letter-spacing:-.02em;color:#FFFFFF\">N\u00e3o sabe por onde come\u00e7ar?<\/h2><p style=\"margin:0;font:400 17px\/1.7 'Work Sans',sans-serif;color:#D5E2E1\">Conte o que voc\u00ea quer proteger. Que n\u00f3s cuidamos de tudo, do pedido no INPI ao registro.<\/p><\/div><a href=\"\/staging\/consulta\/\" class=\"pa-btn\" style=\"background:#FFFFFF!important;color:#10333A!important\">Consultar marca gr\u00e1tis<\/a><\/div><\/section>\n<\/div>\n<script>(function(){var a=[\"Marcas\",\"Patentes\",\"Direito autoral\",\"Disputas de dom\u00ednio\",\"Contencioso\"];var D=[{t:'Marcas',d:'Nome, logo, slogans e identidade do seu neg\u00f3cio, protegidos no INPI.',i:['Busca de anterioridade e an\u00e1lise de registrabilidade','Dep\u00f3sito nas classes certas para todas as suas atividades','Acompanhamento at\u00e9 a concess\u00e3o e renova\u00e7\u00e3o a cada 10 anos','Defesa contra oposi\u00e7\u00f5es, nulidades e impugna\u00e7\u00f5es \u00e0 marcas id\u00eanticas\/semelhantes','Contratos de licen\u00e7a e cess\u00e3o','Prote\u00e7\u00e3o em outros pa\u00edses via rede de correspondentes']},{t:'Patentes',d:'Inven\u00e7\u00f5es, modelos de utilidade e desenhos industriais com exclusividade de explora\u00e7\u00e3o.',i:['Busca de anterioridade t\u00e9cnica','Reda\u00e7\u00e3o do pedido e das reivindica\u00e7\u00f5es','Dep\u00f3sito e acompanhamento no INPI','Registro de desenho industrial para forma e apar\u00eancia']},{t:'Direito autoral',d:'Obras, software e conte\u00fado criativo com autoria comprovada.',i:['Registro de obras e de programas de computador','Contratos de cess\u00e3o e licen\u00e7a de direitos','Notifica\u00e7\u00f5es por uso indevido','A\u00e7\u00f5es por viola\u00e7\u00e3o de direitos autorais']},{t:'Disputas de dom\u00ednio',d:'Endere\u00e7os na internet que usam a sua marca sem autoriza\u00e7\u00e3o.',i:['Identifica\u00e7\u00e3o do titular do dom\u00ednio','Notifica\u00e7\u00e3o extrajudicial','Procedimentos SACI-Adm (Registro.br) e UDRP','A\u00e7\u00f5es judiciais de transfer\u00eancia']},{t:'Contencioso',d:'A\u00e7\u00f5es na Justi\u00e7a para proteger ou defender os seus direitos de propriedade intelectual.',i:['A\u00e7\u00f5es de absten\u00e7\u00e3o de uso e indeniza\u00e7\u00e3o','A\u00e7\u00f5es de nulidade de registro na Justi\u00e7a Federal','Medidas urgentes e liminares','Recursos em segunda inst\u00e2ncia e tribunais superiores']}];function panel(i){var x=D[i];document.getElementById('pa-ar-n').textContent='0'+(i+1)+' \u00b7 \u00c1rea';document.getElementById('pa-ar-t').textContent=x.t;document.getElementById('pa-ar-d').textContent=x.d;document.getElementById('pa-ar-i').innerHTML=x.i.map(function(s){return '<li style=\"padding:20px 0;border-bottom:1px solid #DFE6E5;font:400 17px\/1.6 \\'Work Sans\\',sans-serif;color:#10333A\">'+s+'<\/li>'}).join('')};window.paArea=function(i){document.querySelectorAll('#pa-atuacao .pa-tabs button').forEach(function(b,j){var on=j===i;b.setAttribute('aria-selected',on);b.style.color=on?'#10333A':'#8C9B9E';b.style.borderBottomColor=on?'#0B6F6A':'transparent'});panel(i);document.getElementById('pa-ar-caso').style.display=i===0?'':'none'};panel(0);})();<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Atua\u00e7\u00e3o Da primeira an\u00e1lise \u00e0 \u00faltima inst\u00e2ncia. 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