{"id":1752,"date":"2026-10-12T22:15:03","date_gmt":"2026-10-12T22:15:03","guid":{"rendered":"https:\/\/paloalto.com.br\/staging\/?page_id=1752"},"modified":"2026-10-13T18:46:59","modified_gmt":"2026-10-13T21:46:59","slug":"como-funciona","status":"publish","type":"page","link":"https:\/\/paloalto.com.br\/staging\/como-funciona\/","title":{"rendered":"Como funciona"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1752\" class=\"elementor elementor-1752\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f9791 e-con-full e-flex e-con e-parent\" data-id=\"44f9791\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c26d74 elementor-widget elementor-widget-html\" data-id=\"6c26d74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>#pa-cf summary::-webkit-details-marker{display:none}#pa-cf details[open] .pa-ic{transform:rotate(45deg)}@media (max-width:900px){#pa-cf .pa-g3,#pa-cf .pa-g2{grid-template-columns:1fr!important}#pa-cf .pa-g3>div{padding:32px 0!important;border-left:0!important}#pa-cf>*{padding-left:24px!important;padding-right:24px!important}}<\/style>\n<div id=\"pa-cf\">\n<header style=\"max-width:1312px;margin:0 auto;padding-left:64px;padding-right:64px;box-sizing:border-box;padding-top:128px;padding-bottom:96px;text-align:center;display:flex;flex-direction:column;align-items:center;gap:28px\">\n<span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Como funciona<\/span>\n<h1 style=\"margin:0;max-width:900px;font:400 clamp(44px,5.6vw,80px)\/1.08 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">Cada etapa, com quem acompanha de perto.<\/h1>\n<div class=\"pa-tabs\" role=\"tablist\" style=\"display:flex;gap:40px;margin-top:16px\"><button type=\"button\" role=\"tab\" aria-selected=\"true\" onclick=\"paTipo('Marca')\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#10333A;border-bottom:1px solid #0B6F6A\">Marca<\/button><button type=\"button\" role=\"tab\" aria-selected=\"false\" onclick=\"paTipo('Patente')\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E;border-bottom:1px solid transparent\">Patente<\/button><\/div>\n<\/header>\n<section class=\"pa-g3\" data-tipo=\"Marca\" style=\"max-width:1312px;margin:0 auto;padding-left:64px;padding-right:64px;box-sizing:border-box;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid #DFE6E5\"><div style=\"padding:48px 32px 56px 0;border-bottom:1px solid #DFE6E5;border-left:0;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 01<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">An\u00e1lise de viabilidade<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Busca de anterioridade antes do dep\u00f3sito.<\/p><\/div><div style=\"padding:48px 32px 56px 32px;border-bottom:1px solid #DFE6E5;border-left:1px solid #DFE6E5;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 02<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Dep\u00f3sito<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Pedido protocolado no INPI nas classes corretas.<\/p><\/div><div style=\"padding:48px 32px 56px 32px;border-bottom:1px solid #DFE6E5;border-left:1px solid #DFE6E5;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 03<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Publica\u00e7\u00e3o e oposi\u00e7\u00e3o<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">O pedido \u00e9 publicado na RPI e terceiros podem se opor.<\/p><\/div><div style=\"padding:48px 32px 56px 0;border-bottom:1px solid #DFE6E5;border-left:0;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 04<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Exame de m\u00e9rito<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">O INPI analisa o pedido; pode haver exig\u00eancias.<\/p><\/div><div style=\"padding:48px 32px 56px 32px;border-bottom:1px solid #DFE6E5;border-left:1px solid #DFE6E5;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 05<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Concess\u00e3o<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Pagamento das taxas finais e emiss\u00e3o do certificado.<\/p><\/div><div style=\"padding:48px 32px 56px 32px;border-bottom:1px solid #DFE6E5;border-left:1px solid #DFE6E5;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 06<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Vig\u00eancia e defesa<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Monitoramento, renova\u00e7\u00e3o e defesa contra terceiros.<\/p><\/div><\/section>\n<section class=\"pa-g3\" data-tipo=\"Patente\" style=\"max-width:1312px;margin:0 auto;padding-left:64px;padding-right:64px;box-sizing:border-box;display:none;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid #DFE6E5\"><div style=\"padding:48px 32px 56px 0;border-bottom:1px solid #DFE6E5;border-left:0;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 01<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Busca de anterioridade<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Verifica\u00e7\u00e3o do estado da t\u00e9cnica.<\/p><\/div><div style=\"padding:48px 32px 56px 32px;border-bottom:1px solid #DFE6E5;border-left:1px solid #DFE6E5;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 02<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Reda\u00e7\u00e3o do pedido<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Relat\u00f3rio descritivo, reivindica\u00e7\u00f5es e desenhos.<\/p><\/div><div style=\"padding:48px 32px 56px 32px;border-bottom:1px solid #DFE6E5;border-left:1px solid #DFE6E5;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 03<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Dep\u00f3sito<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Protocolo no INPI e per\u00edodo de sigilo.<\/p><\/div><div style=\"padding:48px 32px 56px 0;border-bottom:1px solid #DFE6E5;border-left:0;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 04<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Pedido de exame<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Requerimento do exame t\u00e9cnico no prazo legal.<\/p><\/div><div style=\"padding:48px 32px 56px 32px;border-bottom:1px solid #DFE6E5;border-left:1px solid #DFE6E5;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 05<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Exame t\u00e9cnico<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5es e respostas a exig\u00eancias.<\/p><\/div><div style=\"padding:48px 32px 56px 32px;border-bottom:1px solid #DFE6E5;border-left:1px solid #DFE6E5;display:flex;flex-direction:column;gap:16px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Etapa 06<\/span><h3 style=\"margin:0;font:400 32px\/1.2 Montserrat,sans-serif;color:#10333A\">Concess\u00e3o e anuidades<\/h3><p style=\"margin:0;font:400 15px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Carta-patente e manuten\u00e7\u00e3o anual.<\/p><\/div><\/section>\n<p style=\"max-width:1312px;margin:0 auto;padding-left:64px;padding-right:64px;box-sizing:border-box;margin-top:32px;margin-bottom:0;text-align:center;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E\">Prazos variam conforme a fila do INPI \u2014 informamos a estimativa atual em cada caso.<\/p>\n<section class=\"pa-g2\" style=\"max-width:1312px;margin:0 auto;padding-left:64px;padding-right:64px;box-sizing:border-box;padding-top:160px;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.4fr);gap:96px\">\n<div style=\"display:flex;flex-direction:column;gap:28px;align-items:flex-start\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Perguntas frequentes<\/span><h2 style=\"margin:0;font:400 clamp(32px,3.8vw,56px)\/1.1 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">O que os clientes perguntam primeiro.<\/h2><a href=\"..\/consulta\/\" class=\"pa-link\" style=\"display:inline-flex;align-items:center;gap:16px\">Consultar minha marca <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div>\n<div style=\"border-top:1px solid #DFE6E5\"><details data-faq open style=\"border-bottom:1px solid #DFE6E5\"><summary style=\"list-style:none;cursor:pointer;padding:28px 0;display:flex;justify-content:space-between;align-items:center;gap:24px\"><span style=\"font:400 26px\/1.25 Montserrat,sans-serif;color:#10333A\">O que \u00e9 a RPI?<\/span><span class=\"pa-ic\" aria-hidden=\"true\" style=\"flex:none;font:300 28px\/1 Montserrat,sans-serif;color:#8C9B9E;transition:transform .2s\">+<\/span><\/summary><p style=\"margin:0;padding:0 48px 28px 0;font:400 17px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">A Revista da Propriedade Industrial \u00e9 a publica\u00e7\u00e3o semanal do INPI onde saem todos os despachos dos processos.<\/p><\/details><details data-faq style=\"border-bottom:1px solid #DFE6E5\"><summary style=\"list-style:none;cursor:pointer;padding:28px 0;display:flex;justify-content:space-between;align-items:center;gap:24px\"><span style=\"font:400 26px\/1.25 Montserrat,sans-serif;color:#10333A\">Em quantas classes devo registrar?<\/span><span class=\"pa-ic\" aria-hidden=\"true\" style=\"flex:none;font:300 28px\/1 Montserrat,sans-serif;color:#8C9B9E;transition:transform .2s\">+<\/span><\/summary><p style=\"margin:0;padding:0 48px 28px 0;font:400 17px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Depende das atividades que a marca identifica. A an\u00e1lise de viabilidade indica as classes necess\u00e1rias.<\/p><\/details><details data-faq style=\"border-bottom:1px solid #DFE6E5\"><summary style=\"list-style:none;cursor:pointer;padding:28px 0;display:flex;justify-content:space-between;align-items:center;gap:24px\"><span style=\"font:400 26px\/1.25 Montserrat,sans-serif;color:#10333A\">Posso usar a marca antes da concess\u00e3o?<\/span><span class=\"pa-ic\" aria-hidden=\"true\" style=\"flex:none;font:300 28px\/1 Montserrat,sans-serif;color:#8C9B9E;transition:transform .2s\">+<\/span><\/summary><p style=\"margin:0;padding:0 48px 28px 0;font:400 17px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">O dep\u00f3sito garante prioridade, mas o uso antes da concess\u00e3o envolve riscos que avaliamos caso a caso.<\/p><\/details><details data-faq style=\"border-bottom:1px solid #DFE6E5\"><summary style=\"list-style:none;cursor:pointer;padding:28px 0;display:flex;justify-content:space-between;align-items:center;gap:24px\"><span style=\"font:400 26px\/1.25 Montserrat,sans-serif;color:#10333A\">O registro vale fora do Brasil?<\/span><span class=\"pa-ic\" aria-hidden=\"true\" style=\"flex:none;font:300 28px\/1 Montserrat,sans-serif;color:#8C9B9E;transition:transform .2s\">+<\/span><\/summary><p style=\"margin:0;padding:0 48px 28px 0;font:400 17px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">N\u00e3o. A prote\u00e7\u00e3o \u00e9 territorial; para outros pa\u00edses, usamos o Protocolo de Madri ou dep\u00f3sitos diretos.<\/p><\/details><\/div>\n<\/section><script>(function(){var all=document.querySelectorAll('details[data-faq]'),D=450,E='cubic-bezier(.4,0,.2,1)';\nfunction ic(d,o){var i=d.querySelector('.pa-ic');if(i){i.style.transition='transform '+D+'ms '+E;i.style.transform=o?'rotate(45deg)':'none';}}\nfunction body(d){return d.querySelector('summary').nextElementSibling;}\nfunction run(d,b,from,to,done){if(d._a)d._a.cancel();b.style.overflow='hidden';b.style.boxSizing='border-box';\nd._a=b.animate([from,to],{duration:D,easing:E});d._a.onfinish=function(){d._a=null;b.style.overflow='';if(done)done();};}\nfunction shut(d){if(!d.open)return;var b=body(d),cs=getComputedStyle(b);ic(d,0);\nrun(d,b,{height:b.offsetHeight+'px',paddingBottom:cs.paddingBottom,opacity:1},{height:'0px',paddingBottom:'0px',opacity:0},function(){d.open=false;});}\nfunction show(d){var b=body(d);d.open=true;ic(d,1);var cs=getComputedStyle(b),h=b.offsetHeight;\nrun(d,b,{height:'0px',paddingBottom:'0px',opacity:0},{height:h+'px',paddingBottom:cs.paddingBottom,opacity:1});}\nall.forEach(function(d){ic(d,d.open);d.querySelector('summary').addEventListener('click',function(ev){ev.preventDefault();\nif(d.open&&!d._a){shut(d);}else if(!d.open){all.forEach(function(o){if(o!==d)shut(o);});show(d);}});});})();<\/script><style>@media (max-width:900px){#pa-cta-cf{padding:80px 24px!important;align-items:flex-start!important}}<\/style><section style=\"background:#10333A;margin-top:128px\"><div id=\"pa-cta-cf\" style=\"max-width:1312px;margin:0 auto;padding:112px 64px;box-sizing:border-box;display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:48px\"><div style=\"display:flex;flex-direction:column;gap:20px;max-width:640px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#7FC9C3\">Etapa 01<\/span><h2 style=\"margin:0;font:400 clamp(32px,3.6vw,52px)\/1.1 Montserrat,sans-serif;letter-spacing:-.02em;color:#FFFFFF\">Pronto para come\u00e7ar?<\/h2><p style=\"margin:0;font:400 17px\/1.7 'Work Sans',sans-serif;color:#D5E2E1\">A consulta de marca \u00e9 gratuita. Para patentes, direito autoral e disputas, respondemos com o caminho e uma estimativa de prazo e honor\u00e1rios.<\/p><\/div><a href=\"\/staging\/consulta\/\" class=\"pa-btn\" style=\"background:#FFFFFF!important;color:#10333A!important\">Consultar marca gr\u00e1tis<\/a><\/div><\/section><\/div>\n<script>window.paTipo=function(k){document.querySelectorAll('#pa-cf [data-tipo]').forEach(function(s){s.style.display=s.getAttribute('data-tipo')===k?'grid':'none'});document.querySelectorAll('#pa-cf .pa-tabs button').forEach(function(b){var on=b.textContent===k;b.setAttribute('aria-selected',on);b.style.color=on?'#10333A':'#8C9B9E';b.style.borderBottomColor=on?'#0B6F6A':'transparent'})};<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Como funciona Cada etapa, com quem acompanha de perto. MarcaPatente Etapa 01 An\u00e1lise de viabilidade Busca de anterioridade antes do dep\u00f3sito. Etapa 02 Dep\u00f3sito Pedido protocolado no INPI nas classes corretas. Etapa 03 Publica\u00e7\u00e3o e oposi\u00e7\u00e3o O pedido \u00e9 publicado na RPI e terceiros podem se opor. Etapa 04 Exame de m\u00e9rito O INPI analisa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1752","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como registrar sua marca no INPI | Palo Alto PI<\/title>\n<meta name=\"description\" content=\"Da busca ao certificado: as etapas do registro de marca no INPI, prazos e o que acompanhamos depois da concess\u00e3o. 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