{"id":1764,"date":"2026-10-12T22:48:03","date_gmt":"2026-10-12T22:48:03","guid":{"rendered":"https:\/\/paloalto.com.br\/staging\/?page_id=1764"},"modified":"2026-10-13T15:20:27","modified_gmt":"2026-10-13T18:20:27","slug":"publicacoes","status":"publish","type":"page","link":"https:\/\/paloalto.com.br\/staging\/publicacoes\/","title":{"rendered":"Publica\u00e7\u00f5es"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1764\" class=\"elementor elementor-1764\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-158a488 e-con-full e-flex e-con e-parent\" data-id=\"158a488\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d08fa5a elementor-widget elementor-widget-html\" data-id=\"d08fa5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>@keyframes paIn{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}#pa-pub .pa-tabs button{transition:color .25s,border-color .25s}#pa-pub-grid{transition:opacity .18s}#pa-pub-grid.pa-out{opacity:0}#pa-pub .pa-card-pub{transition:transform .35s cubic-bezier(.2,.7,.2,1)}#pa-pub .pa-card-pub>div:first-child{transition:box-shadow .35s cubic-bezier(.2,.7,.2,1)}#pa-pub .pa-card-pub>div:first-child img{transition:transform .6s cubic-bezier(.2,.7,.2,1)}#pa-pub .pa-card-pub:hover{transform:translateY(-8px)}#pa-pub .pa-card-pub:hover>div:first-child{box-shadow:0 20px 40px rgba(14,42,48,.18)}#pa-pub .pa-card-pub:hover>div:first-child img{transform:scale(1.04)}#pa-pub .pa-card-pub:hover h3,#pa-pub .pa-book:hover h3{color:#0B6F6A}#pa-pub .ff-btn-submit,#pa-pub button[type=submit]{background:#0B6F6A!important;background-color:#0B6F6A!important;border-color:#0B6F6A!important;color:#fff!important}#pa-pub .ff-btn-submit:hover,#pa-pub button[type=submit]:hover{background:#095C58!important;background-color:#095C58!important;opacity:1!important}@media (prefers-reduced-motion:reduce){#pa-pub .pa-card-pub,#pa-pub .pa-card-pub img{transition:none!important;transform:none!important}}@media (max-width:900px){#pa-pub .pa-g3{grid-template-columns:1fr!important;gap:48px!important}#pa-pub .pa-g2{grid-template-columns:1fr!important;gap:48px!important}#pa-pub>*{padding-left:24px!important;padding-right:24px!important}#pa-pub .pa-tabs{gap:24px!important}}<\/style>\n<div id=\"pa-pub\">\n<header style=\"max-width:1312px;margin:0 auto;padding-left:64px;padding-right:64px;box-sizing:border-box;padding-top:128px;padding-bottom:80px;text-align:center;display:flex;flex-direction:column;align-items:center;gap:28px\">\n<span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Publica\u00e7\u00f5es<\/span>\n<h1 style=\"margin:0;max-width:880px;font:400 clamp(44px,5.6vw,80px)\/1.08 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">O que estamos lendo, escrevendo e decidindo.<\/h1>\n<div class=\"pa-tabs\" role=\"tablist\" style=\"display:flex;flex-wrap:wrap;justify-content:center;gap:40px;margin-top:16px\"><button type=\"button\" role=\"tab\" aria-selected=\"true\" onclick=\"paCat('Todos')\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#10333A;border-bottom:1px solid #0B6F6A\">Todos<\/button><button type=\"button\" role=\"tab\" aria-selected=\"false\" onclick=\"paCat('Newsletter')\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E;border-bottom:1px solid transparent\">Newsletter<\/button><button type=\"button\" role=\"tab\" aria-selected=\"false\" onclick=\"paCat('Artigo')\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E;border-bottom:1px solid transparent\">Artigo<\/button><button type=\"button\" role=\"tab\" aria-selected=\"false\" onclick=\"paCat('Contencioso')\" style=\"background:none;border:0;cursor:pointer;padding:0 0 10px;font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E;border-bottom:1px solid transparent\">Contencioso<\/button><\/div>\n<\/header>\n<section id=\"pa-pub-grid\" class=\"pa-g3\" style=\"max-width:1312px;margin:0 auto;padding-left:64px;padding-right:64px;box-sizing:border-box;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:64px 40px\"><\/section>\n<section style=\"max-width:1312px;margin:0 auto;padding-left:64px;padding-right:64px;box-sizing:border-box;margin-top:160px\">\n<div class=\"pa-g2\" style=\"display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:96px;padding:96px 0;border-top:1px solid #DFE6E5;border-bottom:1px solid #DFE6E5\">\n<div style=\"display:flex;flex-direction:column;gap:20px\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A\">Livros<\/span><h2 style=\"margin:0;font:400 clamp(32px,3.6vw,52px)\/1.12 Montserrat,sans-serif;letter-spacing:-.02em;color:#10333A\">Escritos pelo escrit\u00f3rio.<\/h2><div style=\"display:flex;flex-direction:column;gap:40px;margin-top:20px\"><a href=\"https:\/\/clubedeautores.com.br\/livro\/brandig\" target=\"_blank\" rel=\"noopener\" class=\"pa-book\" style=\"display:grid;grid-template-columns:96px minmax(0,1fr);gap:24px;align-items:start;text-decoration:none;border:0\"><img data-src=\"\/wp-content\/uploads\/2026\/10\/livro-branding.png\" alt=\"Capa do livro Branding 360\u00ba\" loading=\"lazy\" style=\"width:96px;height:auto;display:block;border-radius:2px;box-shadow:0 8px 24px rgba(14,42,48,.12)\"><div style=\"display:flex;flex-direction:column;gap:8px\"><h3 style=\"margin:0;font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A;transition:color .2s\">Branding 360\u00ba<\/h3><p style=\"margin:0;font:400 16px\/1.6 'Work Sans',sans-serif;color:#4A5A5E\">Crie. Proteja. Escale. Como criar, proteger juridicamente e escalar marcas.<\/p><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E\">Marcos Bueno &amp; Wyll Bueno \u00b7 2025<\/span><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A;margin-top:8px\">Comprar \u2192<\/span><\/div><\/a><a href=\"https:\/\/clubedeautores.com.br\/livro\/blockchain-propriedade-intelectual\" target=\"_blank\" rel=\"noopener\" class=\"pa-book\" style=\"display:grid;grid-template-columns:96px minmax(0,1fr);gap:24px;align-items:start;text-decoration:none;border:0\"><img data-src=\"\/wp-content\/uploads\/2026\/10\/livro-blockchain.png\" alt=\"Capa do livro Blockchain &amp; Propriedade Intelectual\" loading=\"lazy\" style=\"width:96px;height:auto;display:block;border-radius:2px;box-shadow:0 8px 24px rgba(14,42,48,.12)\"><div style=\"display:flex;flex-direction:column;gap:8px\"><h3 style=\"margin:0;font:400 24px\/1.25 Montserrat,sans-serif;color:#10333A;transition:color .2s\">Blockchain &amp; Propriedade Intelectual<\/h3><p style=\"margin:0;font:400 16px\/1.6 'Work Sans',sans-serif;color:#4A5A5E\">Entre carimbos e hashes, a reinven\u00e7\u00e3o da prova jur\u00eddica na era digital.<\/p><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E\">Marcos Bueno \u00b7 2026<\/span><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A;margin-top:8px\">Comprar \u2192<\/span><\/div><\/a><\/div><\/div>\n<div style=\"display:flex;flex-direction:column;gap:20px;justify-content:center;align-items:flex-start\"><span style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#8C9B9E\">Newsletter<\/span><h3 style=\"margin:0;font:400 28px\/1.25 Montserrat,sans-serif;color:#10333A\">Not\u00edcias do mundo da PI<\/h3><p style=\"margin:0;font:400 17px\/1.7 'Work Sans',sans-serif;color:#4A5A5E\">Receba as pr\u00f3ximas edi\u00e7\u00f5es por e-mail.<\/p><div id=\"pa-pub-form\" style=\"width:100%\"><\/div><a href=\"https:\/\/www.linkedin.com\/newsletters\/not%C3%ADcias-do-mundo-da-pi-7410732092562608128\/\" target=\"_blank\" rel=\"noopener\" style=\"font:500 11px\/1.4 Montserrat,sans-serif;letter-spacing:2.4px;text-transform:uppercase;color:#0B6F6A;text-decoration:none;border-bottom:1px solid #0B6F6A;padding-bottom:4px\">Ou assine no LinkedIn \u2192<\/a><\/div>\n<\/div><\/section>\n<\/div>\n<script>(function(){\n\/* PUBLICA\u00c7\u00d5ES \u2014 edite s\u00f3 esta lista. tipo: Newsletter, Artigo ou Contencioso. img: nome do arquivo em M\u00eddia (ou deixe '') *\/\nvar P=[\n{tipo:'Newsletter',titulo:'Copiar uma patente pode gerar dano moral mesmo sem prova de preju\u00edzo \u00e0 reputa\u00e7\u00e3o?',data:'Out 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Marcos Bueno \u00b7 2026Comprar \u2192 Newsletter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1764","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artigos e not\u00edcias sobre marcas e PI | Palo Alto PI<\/title>\n<meta name=\"description\" content=\"Artigos, newsletter e livros sobre marcas, patentes e propriedade intelectual, escritos pelo escrit\u00f3rio.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artigos e not\u00edcias sobre marcas e PI | Palo Alto PI\" \/>\n<meta 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